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Social Media and Digital Interactions
Consumer tastes and technological innovations contributed to considerable changes in marketing. Word-of-mouth through digital media affects consumers’ shopping habits through consumer recommendations...
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Word-of-mouth (WOM) and Electronic WOM (eWOM)
Word-of-mouth (WOM) shapes behavior and attitudes of consumers regarding products and services, and is the main source of information used by consumers for their decision-making (DiPietro, Wang, Rompf,...
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Word-of-Mouth in a Social World
A large part of the young population use social media periodically. As the young population ages, in the future a larger percentage of the overall population will be using social sites as a means of...
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